“I play the game for me; for who I am.”Focused on constructing a unique sound and staying true to his own artistic vision, Atlanta-based producer Tec Beatz has adopted this phrase as his mantra.Production is his art: it’s his medium of self-expression, an outlet for his emotions and a creative release. The result is an unorthodox sound; rooted in heavy drums, wild melodies, and crazy synthesizers.
A signature style he dubs “digital mayhem,” his sound, while rap-driven, pulls in influences from r&b, pop, electronic, and rock to bring a new, innovative flavor to the industry.
Born and raised in Gainesville, GA, Tec Beatz was always surrounded with music as a child. Whether it was the funk and soul floating through the house from the vinyl record player, the hip hop CD’s he snuck and listened to before his mother found and took them away, or the gospel belted from the pulpit by his church choir, he was constantly inundated with melody and eagerly soaked it all in. He began to better understand his love of music through learning to play piano, saxophone, and drums. But it was a gift from a cousin at age 13 which struck the match for his passion for creating sound: a broken beat machine. He was so eager to make music with it he dismantled it, found parts at a local electronics store, and played with the wires until it was functional.
After making hobby beats and playing on his marching band’s drum line throughout high school, Tec Beatz relocated to Atlanta, attending Clark Atlanta University. While performing with the University’s Mighty Marching Panthers (and subsequently appearing in the movie “Drumline”), he also kept making beats, building his own computer systems until finally getting his first MPC in 2001. It was around this same time that he connected with his mentor: producer and songwriter Donnie Scantz. Scantz immediately saw the talent and potential in Tec Beatz, bringing him to studio sessions and introducing him to artists and producers, enabling him to skip the intern phase and dive right into the industry.
He first began audio engineering on projects for Warner Brothers Music and Atlantic Records, which soon gave way to opportunities to produce tracks for Killer Mike, Lil Scrappy, Polow Da Don, among others.
After getting this head start and amazing experience, Tec Beatz spent two years in LA learning more about the politics of the music industry and honing his craft; he took time exposing himself to different sounds and doing engineer assists with multiple high profile producers, including Def Jam EVP No ID. He produced Nelly’s 2012 underground smash hit “Country N*gga Fly (CNF)” at LA’s historic Record Plant before returning to Atlanta to make his mark. Now, as an independent producer, he creates tracks for major label artists, records with his longtime collaborator Ju1ce from Chicago as half of the hip-hop duo Replacementz (RPZ), and maintains a partnership with Berlin-based music software distributor Ableton. Conducting demos and hosting clinics on the company’s ground-breaking Push Performance Hardware Controller/Instrument, Tec Beatz brings an urban edge to the Ableton’s image while training aspiring producers and weekend “just for fun” hobbyists on how to create magic with the company’s product. Maintaining a positive attitude, accepting circumstances as they come, seizing and, more importantly, creating opportunities along the way, Tec Beatz aims to be a game-changer; always playing the game according to his own set of rules.